![]() Often, this takes the form of going back to your roots with visual elements that refer to an old pedigree, heritage, or tradition. Vintage brands are a nostalgic departure from the present to some faraway time and place. Think mountaineers, pioneers, and Henry David Thoreau in his cabin with a Herschel backpack. Think prohibition-era USA, or the Golden Age of Exploration. So saddle up and dust off your pre-faded H&M work boots, because we’re about to go lookin’.Īt its heart, vintage is about storytelling. ![]() It insists on rugged self-reliance, a love of the good earth, and on facing the unknown with whatever tools you happen to have at hand.Īnd while a vintage logo is sometimes hard to define, you know when you see one. Vintage is the sign of the open road, the Walt Whitman of logo styles. If you drew one in the sand on an empty beach, a hundred hipsters would instantly emerge from the sea, looking for adventure, freshly ground coffee, and scented beard oil. ![]()
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